Corey Rametta
Founder & CEO, ReClick
Corey founded ReClick in Montreal after building and selling his ecommerce brand, Genuine Canine, in 2020, then consulting for brands across industries. Running his own business taught him to judge marketing by profit and cash flow, which is why ReClick answers for one number on every account: the client's cost per qualified lead.
Who is Corey Rametta?
Corey Rametta founded ReClick in Montreal after building and selling his own ecommerce brand, Genuine Canine, in 2020. Running a business of his own taught him what moves one: profit, cash flow, and customer experience. ReClick judges its clients' Google Ads on the same numbers, which is why it answers for one number on every account: the client's cost per qualified lead.
After selling Genuine Canine, Corey worked as a marketing consultant for brands across industries. The pattern he kept seeing was that Google Ads perform best when the campaigns and the landing pages they lead to are worked on together. At ReClick, the account structure, ad testing, tracking, and landing pages are one piece of work, run by the same team, with email and SMS follow-up for the leads who aren't ready yet.
Today ReClick manages Google Ads for businesses that rely on lead generation, among them law firms, property managers, and testing labs, and has managed $10.75M in ad spend in the last 12 months. Corey writes ReClick's guides to Google Ads lead generation.
Corey on LinkedIn, or see the work Corey does under Google Ads management.
Articles by Corey Rametta
The guides Corey wrote on Google Ads lead generation.
Which lead generation metrics should you track?
The lead generation numbers worth tracking at each stage of the funnel, from cost per click to cost per SQL, each with its formula and one worked example.
Offline conversion tracking for phone calls
Call tracking ties each phone lead to the Google Ads click behind it, so bidding learns from qualified calls instead of from every dial.
How do you build a lead nurture email sequence?
A lead nurture email sequence follows up with leads who aren't ready to buy yet: an instant reply, timed follow-ups, readiness branches, and clear exits.
What is ad-to-page message match?
Ad-to-page message match means your landing page says what your ad said. See how ad group structure, headlines, and offers keep one promise from search to form.
What is Google Ads offline conversion tracking?
Offline conversion tracking sends qualified leads and closed deals from your CRM back to Google Ads, so Smart Bidding optimizes for revenue, not form fills.
What is speed to lead?
Speed to lead is how fast a new lead hears back from you. The first minutes after a form submission decide whether a paid lead becomes a conversation.
How do you build a simple lead scoring model?
A simple lead scoring model needs no expensive software: fit and behavior rules, dollar values Google Ads can bid on, and thresholds your sales team trusts.
How does Quality Score lower cost per lead?
A higher Quality Score cuts what you pay per click in each Google Ads auction, so each lead costs less. See the three components and how to audit them by spend.
What is cost per MQL? Formula and examples
Cost per MQL is ad spend divided by marketing-qualified leads, not every form fill. How to calculate it, and why it beats cost per lead for budget decisions.
MQL vs SQL: what's the difference?
An MQL is a lead marketing qualifies from its data, and an SQL is one sales has worked and accepted. How to define both, run the handoff, and set the line.
Landing page vs website: where should ads go?
Most Google Ads clicks belong on a dedicated landing page, not your website. See the homepage's cost in conversion rate and cost per click, and the exceptions.
What is cost per lead? Formula and examples
Cost per lead (CPL) is ad spend divided by the leads it generates. How to calculate it 2 ways, with a worked example, and what the average hides.