Free Google Ads Breakeven ROAS Calculator
Calculate your breakeven ROAS to ensure your Google Ads campaigns are profitable. Use either your selling price and cost of goods, or your net margin percentage.
Method 1: Price & Cost of Goods
Enter your selling price and cost of goods to calculate breakeven ROAS
Method 2: Net Margin Percentage
Enter your net margin as a percentage to calculate breakeven ROAS
Understanding Breakeven ROAS
What is ROAS?
Return on Ad Spend (ROAS) measures how much revenue you generate for every dollar spent on advertising. A ROAS of 4x means you earn $4 in revenue for every $1 spent on ads.
Why Breakeven ROAS Matters
Your breakeven ROAS is the minimum ROAS needed to cover your google ads costs and your cost of goods (COGS) before making a profit. Understanding this number helps you set realistic campaign goals and optimize for profitability.
Need Help Optimizing Your Google Ads?
Our Google Ads experts can help you achieve and exceed your breakeven ROAS targets. Get a free strategy session to discuss your campaign optimization.