Landing pages for lead generation
ReClick builds dedicated landing pages for lead generation, each one written for a Google Ads campaign and the ads that lead to it. Landing pages are added to your Google Ads engagement and built by the team that runs your campaigns, then A/B tested and judged by the leads your sales team qualifies.
What's included in ReClick's landing pages
ReClick's landing pages include the strategy, copy, design, testing, and tracking for each page, from the first draft to the latest test.
Strategy and copy
- A page for each ad group's keywords and ads
- Offer and headline development
- Competitor landing page review
- Copy that answers common objections
Design and build
- Custom page design for lead generation
- Mobile-first, fast-loading builds
- Form design with fewer fields
- Testimonial and proof placement
Testing
- A/B testing roadmap
- Headline, form, and offer tests
- Heatmap and session recording review
- Conversion rate reporting by campaign
Tracking and follow-up
- Form tracking and CRM integration
- Remarketing audiences for visitors who leave
- Email and SMS opt-in offers for nurture
- Offline conversion tracking back to Google Ads
How ReClick builds landing pages for lead generation
Each landing page starts from the ads that send it traffic, and testing continues after it goes live.
Audit the ads and pages
Map each ad group's keywords, ads, and offer to the page its clicks should land on.
Write and build
Write the copy to match the ad, then build a fast, mobile-first page with a short form.
Connect tracking and launch
Connect the form to your CRM, confirm every conversion reports, and set up the nurture handoff.
Test and improve
A/B test headlines, offers, forms, and proof, and keep the version that brings in more qualified leads.
How much landing pages cost
Landing pages are added to ReClick's Google Ads management, which starts at $2,500 a month with no long-term contract. The ad spend behind them, at least $10,000 a month, is paid to Google directly. The free strategy session covers what landing pages for your account would cost.
To see whether a landing page A/B test has a real winner, use the statistical significance calculator.
Why a dedicated landing page converts better than your website
A dedicated landing page converts better than your website because it is built for one ad, not for every visitor. Your website has to serve customers, job seekers, and anyone looking up your address. A landing page carries one offer and one form, and its headline repeats the ad, which is called message match. Page matches its ad → higher conversion rate and Quality Score → lower cost per click → lower cost per lead
Each test feeds the next page
Page matches its ad
The headline repeats what the keyword and ad said.
Higher conversion rate
A larger share of visitors send the form.
Higher Quality Score
Landing page experience, one part of Quality Score, rates how well the page fits the search.
Lower cost per lead
Clicks cost less, and more of them become leads.
More leads from the same ad spend
The savings buy more clicks and pay for the next test.
Page matches its ad
The headline repeats what the keyword and ad said.
Higher conversion rate
A larger share of visitors send the form.
Higher Quality Score
Landing page experience, one part of Quality Score, rates how well the page fits the search.
Lower cost per lead
Clicks cost less, and more of them become leads.
More leads from the same ad spend
The savings buy more clicks and pay for the next test.
The ReClick team that runs your Google Ads also writes your landing pages, so each ad group's keywords and headlines set what its page says. Visitors who leave without sending the form join remarketing audiences, and those who opt in go into email and SMS nurture.
How a landing page lowers cost per click and cost per lead
A landing page lowers cost per lead (CPL) from both sides, because cost per lead is cost per click divided by conversion rate. Landing page experience is one part of Quality Score, so a better page can make each click cheaper, and the page decides how many of those clicks become leads.
Cost per click
A page that fits the search earns a better landing page experience rating, and a higher Quality Score lowers the price of each click.
Conversion rate
One offer, a short form, and a headline that repeats the ad mean a larger share of visitors become leads.
For example
A campaign paying $80 a lead gets clicks 15% cheaper and a conversion rate 40% higher. Its cost per lead falls to about $49 ($80 × 0.85 ÷ 1.4 = $48.57), so the same ad spend buys about 65% more leads.
Common problems with sending Google Ads traffic to your website
Sending Google Ads traffic to your website loses ad spend in three places.
High cost per lead
You pay for every click, and a homepage built for every visitor turns fewer of them into leads than a page built for the ad.
The page doesn't match the ad
The ad promised one thing and the page leads with another. Visitors leave, and a weaker landing page experience rating can raise what each click costs.
Visitors who leave are lost
Without remarketing audiences or an email and SMS opt-in, a visitor who leaves without sending the form takes the cost of the click with them.
Landing pages from your ads team vs. a separate web designer
ReClick's landing pages are written and tested by the team that runs your Google Ads. With a separate web designer, the ads and the pages are two projects with two owners.
| ReClick | Separate web designer | |
|---|---|---|
| Pages written by the team that runs your Google Ads | ✓ | ✗ |
| Each page written from the live keywords and ads in your account | ✓ | ✗ |
| A/B testing after launch | ✓ | ✗ |
| Conversion rate reported by campaign and ad group | ✓ | ✗ |
| Quality Score tracked for each page's keywords | ✓ | ✗ |
| Remarketing audiences and email & SMS opt-ins for visitors who leave | ✓ | ✗ |
| Leads sent back to Google Ads through offline conversion tracking | ✓ | ✗ |
| Mobile-first, fast-loading pages | ✓ | ✓ |
Industries ReClick builds landing pages for
ReClick builds landing pages for the clients whose Google Ads it runs: businesses that rely on lead generation, such as law firms, property managers, testing labs, and firms serving high-net-worth clients.
Google Ads and landing page case studies
Each case study follows one client's account: where it started, what ReClick changed, and the numbers after.
Challenge: An inherited account producing hundreds of form fills but few qualified leads, bidding on $1 form-fill events at roughly double the client's cost-per-MQL target.
Rebuilt the account around cost per marketing-qualified lead, moved the bidding onto CRM outcomes, and scaled the monthly budget from $10,000 to $140,000 while cutting cost per MQL in half.
Challenge: Prior advertising ran without usable tracking; all paid was paused before our engagement.
Rebuilt the tracking architecture and campaign structure for an accredited environmental testing lab so every click ties back to a qualified lead or paying customer.
Challenge: No working paid acquisition channel after prior agency attempts.
Built Google Ads into a predictable lead channel for a B2B experiential marketing agency by feeding CRM qualification signals into the account.
Landing page guides for Google Ads
These guides explain the methods behind each page ReClick builds: how a landing page matches its ad, when a dedicated landing page beats your website, and how Quality Score turns a better page into a lower cost per lead.
What is ad-to-page message match?
Ad-to-page message match means your landing page says what your ad said. See how ad group structure, headlines, and offers keep one promise from search to form.
Landing page vs website: where should ads go?
Most Google Ads clicks belong on a dedicated landing page, not your website. See the homepage's cost in conversion rate and cost per click, and the exceptions.
How does Quality Score lower cost per lead?
A higher Quality Score cuts what you pay per click in each Google Ads auction, so each lead costs less. See the three components and how to audit them by spend.
How ReClick's full-funnel lead generation works
ReClick runs full-funnel lead generation in three stages, with one team on all of them. Google Ads generates the demand. A landing page built for the ad turns visitors into leads. Email and SMS nurture follows up with the leads who aren't ready yet, so the ad, the page, and the follow-up all say the same thing.
Top of funnel: generate demand
Google Ads for lead generation
Google Ads generates demand by showing your ad when someone searches for what you sell. Bidding learns from the leads your sales team qualifies, through offline conversion tracking, rather than from every form fill.
Mid funnel: convert traffic
Landing pages for lead generation
A dedicated landing page for each campaign, written to match its ad, with a short form and continuous A/B testing, so more of the clicks you pay for become leads.
Bottom of funnel: nurture to close
Email marketing for lead generation
Many leads aren't ready to buy the day they inquire. Email and SMS lead nurturing keeps in touch automatically until they're ready to talk to sales.
What ReClick clients say
ReClick's clients, in their own words.
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
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ReClick looks at your Google Ads and the pages they send traffic to today, and shows where a dedicated landing page could lower your cost per lead.
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Landing page FAQs
Google Ads costs, measurement, testing, and the visitors who leave.
Landing pages affect Google Ads costs through Quality Score and conversion rate. Landing page experience is one of the three parts of Quality Score, which helps set what you pay per click, and cost per lead equals cost per click divided by conversion rate. A page that matches its ad and loads fast can lower both: each click costs less, and more of those clicks become leads.
ReClick measures whether a landing page is working by its conversion rate, its cost per lead, and how many of its leads your sales team qualifies. We connect each form to your CRM, so a page is judged on marketing-qualified (MQL) and sales-qualified (SQL) leads rather than form fills, and send those results back to Google Ads through offline conversion tracking.
Visitors who leave without filling in the form join remarketing audiences, so your ads can reach them again. The page can also offer them something that asks less than a sales conversation in exchange for an email address or phone number, and the visitors who opt in go into email and SMS nurture.
Yes. ReClick A/B tests each landing page after launch, on its headline, offer, form, and proof, and keeps the version that brings in more qualified leads. This testing, also called conversion rate optimization (CRO), runs for as long as the page does, because each gain in conversion rate lowers cost per lead at the same ad spend.
The ReClick team that runs your Google Ads builds your landing pages. Landing pages are added to your Google Ads engagement, so the people who write each ad also write the page it leads to, and each page's results go back into the campaign that sends it traffic.