Google Ads management for 75+ businesses
ReClick runs your Google Ads, and can add the landing pages and the email and SMS follow-up behind them. One team answers for your cost per lead.
Cost per qualified lead is cost per click, divided by conversion rate, divided by qualification rate. Each ReClick service moves one of those numbers.
Search ads reach people already looking for what you sell. Tighter targeting and a better Quality Score lower what each click costs.
What it moves
Organic search brings visitors you don't pay per click for, which lowers the blended cost of every lead.
What it moves
A page built for each ad, and tested continuously, turns more of those visitors into leads.
What it moves
Automated follow-up stays in touch with leads who aren't ready yet, until they're ready for sales.
What it moves
Every qualified lead returns to Google Ads through offline conversion tracking. Bidding learns which searches become customers, so the next round of clicks costs less per qualified lead. SEO content follows the same signal, toward the topics that bring qualified leads.
All the services are described together under full-funnel lead generation services.
Cost per lead falls when clicks cost less and when more clicks become leads. ReClick works on both, with the ads and the pages built together.
Cost per lead today
Cost per click −15%
Google Ads and SEO
Conversion rate +40%
Landing pages and CRO
Cost per lead after
Email and SMS nurture comes next: it raises the share of those leads that qualify, which lowers cost per qualified lead. This example stops at cost per lead.
| Step | Service | Change |
|---|---|---|
| Cost per lead today | — | The example starts at $80 a lead. |
| Cost per click −15% | Google Ads and SEO | Clicks that cost 15% less take $80 to $68. |
| Conversion rate +40% | Landing pages and CRO | A conversion rate 40% higher takes $68 to about $49. |
| Cost per lead after | — | About $49 a lead: the same spend buys about 65% more leads. |
Each case study shows a client's account as ReClick found it, what changed, and the results after.
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
ReClick's Google Ads management starts at $2,500 a month. Landing pages and email & SMS nurture are services the same team runs with it. Ad spend is separate: you pay Google directly, at least $10,000 a month.
Dedicated landing pages built for each campaign and tested alongside it by the team running your ads.
From $2,500 a month
Automated email and SMS follow-up with leads who aren't ready yet, so what you paid for their clicks isn't lost.
What counts as a qualified lead, and what the account bids on, changes by industry.
Intake-driven campaigns, bid on signed cases.
Leasing and property inquiries that qualify.
Matched to the tests customers search for.
A few high-value inquiries over volume.
For how the work changes from one industry to the next, see Google Ads for lead generation by industry.
Budget, lead quality, landing pages, nurture and timing.
Budget at least $10,000 a month in Google Ads ad spend. ReClick's management fee is separate and starts at $2,500 a month. The ad spend is paid to Google directly and buys the clicks. The management fee covers strategy and campaign management; landing pages and email & SMS nurture are added to it. The right ad spend for you depends on what a click costs in your market, how many leads close, and how much pipeline you need.
ReClick measures lead quality with offline conversion tracking. Each lead's progress, from first inquiry to signed contract, returns to Google Ads for 90 days, with a value at each stage. Before launch, we agree with your sales team on what makes a lead marketing-qualified (MQL) and sales-qualified (SQL). Bidding then favors the searches that become opportunities and revenue, not just form fills.
No, you don't need dedicated landing pages to start: ReClick can send your Google Ads traffic to your website. Dedicated landing pages usually lower cost per lead, though. A page written for one ad converts more of its visitors. Google's Quality Score also rates the landing page experience, so a better page can lower your cost per click. Landing pages are an add-on to your Google Ads engagement, built by the team running your campaigns.
Leads who aren't ready to buy get automated email and SMS nurture until they're ready to talk to sales. Many leads aren't ready the day they inquire. The follow-up keeps the money you spent on their clicks working. Because the same team writes your ads and your follow-up, the messages continue what the ad said.
Qualified leads usually start within 2 to 4 weeks of launch. Results across a full sales cycle take 60 to 90 days, as offline conversion data builds up. The first weeks go to checking the tracking and making sure each landing page matches its ad.
A free strategy session covers your Google Ads, your landing pages and your follow-up.
