Email marketing for lead generation
ReClick's email marketing for lead generation is email and SMS nurture: automated follow-up with the leads who aren't ready to buy on the day they inquire. It's added to your Google Ads engagement and built by the team running your campaigns, so each sequence knows which campaign and keyword brought the lead in.
What's included in email and SMS nurture
Email and SMS nurture from ReClick includes the sequences, scoring, copy, and reporting below, from the first reply to the handoff to sales.
Automated sequences
- Speed-to-lead replies by email and SMS
- Welcome sequences
- Nurture sequences for long sales cycles
- Re-engagement sequences for leads who've gone quiet
Segmentation and lead scoring
- Segments by lead source and behavior
- Progressive lead scoring
- Marketing- and sales-qualified lead definitions, agreed with your sales team
- Alerts and routing for sales-ready leads
Copy and testing
- Email copywriting and design
- SMS copy, with opt-in and opt-out compliance
- Subject line and offer testing
- Educational emails mapped to your sales cycle
Integration and reporting
- Form and CRM integration
- Deliverability setup and monitoring
- Offline conversion tracking back to Google Ads
- Reporting on cost per qualified lead and sales-qualified rate
How email and SMS nurture works
Email and SMS nurture works in five steps, from the first reply to a new lead to sending that lead's result back to Google Ads. New lead → reply within minutes → nurture and scoring → handoff to sales → results back to Google Ads
Each lead informs bidding
New lead
Every form and opt-in starts a sequence, with the lead's source attached.
Speed-to-lead reply
An automated email and text go out within minutes.
Nurture and scoring
Emails follow your sales cycle, and each lead's score rises as they engage.
Handoff to sales
Leads who reach your sales-ready score go to your team, with an alert.
Results back to Google Ads
Qualified leads go back as offline conversions, so bidding learns from them.
New lead
Every form and opt-in starts a sequence, with the lead's source attached.
Speed-to-lead reply
An automated email and text go out within minutes.
Nurture and scoring
Emails follow your sales cycle, and each lead's score rises as they engage.
Handoff to sales
Leads who reach your sales-ready score go to your team, with an alert.
Results back to Google Ads
Qualified leads go back as offline conversions, so bidding learns from them.
ReClick builds your nurture with the team that runs your Google Ads, as one stage of the same funnel. Each sequence knows which keyword, campaign, and offer brought the lead in. Each lead who qualifies through nurture goes back into Google Ads as an offline conversion, so bidding learns which searches bring in the leads who buy later.
How ReClick sets up email and SMS nurture
ReClick sets up email and SMS nurture in four steps, from mapping how your leads are followed up today to sending results back to Google Ads.
Audit your lead flow
Map every lead source, how fast each lead gets a reply, and where leads drop off between the form and a sale.
Write the sequences
Speed-to-lead, welcome, nurture, and re-engagement sequences across email and SMS.
Launch and connect
Connect your forms, CRM, and lead scoring, then check deliverability and SMS consent.
Test and hand off
Test messages and segments, route sales-ready leads to your team, and send results back to Google Ads.
How much email and SMS nurture costs
Email and SMS nurture is priced as an add-on to ReClick's Google Ads management, which starts at $2,500 a month. Ad spend is separate and paid to Google directly, and ReClick takes on accounts spending at least $10,000 a month. The free strategy session covers what nurture would cost for your account.
How email and SMS nurture lowers your cost per qualified lead
Email and SMS nurture lowers your cost per qualified lead by turning more of the leads you've already paid for into qualified leads. Cost per qualified lead is ad spend divided by qualified leads. Only some leads are marketing-qualified (MQL) on the day they inquire, and each one that nurture brings to MQL later lowers your cost per MQL without new ad spend.
For example
$8,000 in ad spend brings in 100 leads, and 25 of them are marketing-qualified the day they inquire: $320 per MQL. If nurture brings 15 of the other 75 to marketing-qualified later, the same $8,000 buys 40 MQLs at $200 each, about 38% less.
Why leads go cold after they inquire
Leads go cold after they inquire for three common reasons. Each one is something ReClick's lead nurturing is set up to fix.
Leads wait too long for a first reply
Interest is highest in the minutes after someone sends a form. A reply that comes hours later often reaches someone who has already contacted another business.
Every lead gets the same email
A newsletter sent to every contact ignores where each lead is in their decision, so it rarely moves anyone closer to a sale.
Email reporting stops at opens and clicks
Opens and clicks get reported, but nobody can say how many qualified leads or sales the emails produced.
ReClick vs. a separate email agency
ReClick builds your email and SMS nurture with the team that runs your Google Ads. With a separate email agency, two teams run your ads and your follow-up, and each sees only its half of the data.
| ReClick | Separate email agency | |
|---|---|---|
| Built by the team running your Google Ads | ✓ | ✗ |
| Sequences segmented by the campaign and keyword each lead came from | ✓ | some |
| Email and SMS in one system | ✓ | some |
| Qualified leads from nurture sent back to Google Ads as offline conversions | ✓ | ✗ |
| One team answers for your cost per qualified lead | ✓ | ✗ |
| Deliverability and SMS compliance | ✓ | ✓ |
Who email and SMS nurture is for
Email and SMS nurture is for businesses that rely on lead generation, run Google Ads, and have leads who take time to decide, such as law firms, property managers, and firms serving high-net-worth clients.
Email and SMS nurture case study
Promobile Marketing's case study covers the email nurture ReClick connected to its CRM, which enrolls each lead in a sequence by pipeline stage.
Challenge: No working paid acquisition channel after prior agency attempts.
Built Google Ads into a predictable lead channel for a B2B experiential marketing agency by feeding CRM qualification signals into the account.
How to nurture leads until they're ready for sales
These guides explain the methods behind ReClick's nurture: how to build a lead nurture email sequence, how fast to reply to a new lead, how to score leads, and where a marketing-qualified lead becomes sales-qualified.
How do you build a lead nurture email sequence?
A lead nurture email sequence follows up with leads who aren't ready to buy yet: an instant reply, timed follow-ups, readiness branches, and clear exits.
What is speed to lead?
Speed to lead is how fast a new lead hears back from you. The first minutes after a form submission decide whether a paid lead becomes a conversation.
How do you build a simple lead scoring model?
A simple lead scoring model needs no expensive software: fit and behavior rules, dollar values Google Ads can bid on, and thresholds your sales team trusts.
MQL vs SQL: what's the difference?
An MQL is a lead marketing qualifies from its data, and an SQL is one sales has worked and accepted. How to define both, run the handoff, and set the line.
How ReClick's full-funnel lead generation works
ReClick runs full-funnel lead generation in three stages, with one team on all of them. Google Ads generates the demand. A landing page built for the ad turns visitors into leads. Email and SMS nurture follows up with the leads who aren't ready yet, so the ad, the page, and the follow-up all say the same thing.
Top of funnel: generate demand
Google Ads for lead generation
Google Ads generates demand by showing your ad when someone searches for what you sell. Bidding learns from the leads your sales team qualifies, through offline conversion tracking, rather than from every form fill.
Mid funnel: convert traffic
Landing pages for lead generation
A dedicated landing page for each campaign, written to match its ad, with a short form and continuous A/B testing, so more of the clicks you pay for become leads.
Bottom of funnel: nurture to close
Email marketing for lead generation
Many leads aren't ready to buy the day they inquire. Email and SMS lead nurturing keeps in touch automatically until they're ready to talk to sales.
What ReClick clients say
ReClick's clients, in their own words.
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
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ReClick looks at your Google Ads, landing pages, and follow-up, and shows where nurture could lower your cost per qualified lead.
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Email and SMS nurture FAQs
Cost, reply speed, measurement, SMS, and how nurture connects to your Google Ads.
Email and SMS nurture is priced as an add-on to ReClick's Google Ads management, whose fee starts at $2,500 a month. In the free strategy session, ReClick looks at how your leads are followed up today and tells you what nurture would cost for your account.
ReClick's nurture replies to a new lead within minutes, with an automated email and, where the lead has opted in, a text. Interest is highest right after someone inquires, while they're still comparing options, so a fast first reply keeps you in the conversation until your sales team can follow up in person.
ReClick measures email and SMS nurture by the qualified leads it produces: how many nurtured leads become marketing-qualified (MQL), how many of those become sales-qualified (SQL), and what each qualified lead costs. Opens and clicks show why those numbers move. Because the sequences connect to your CRM, each qualified lead traces back to the campaign and keyword that brought it in.
Nurture connects to Google Ads and landing pages in three ways. Every form and opt-in on your landing pages starts a sequence with the lead's source attached, so follow-up is segmented by what the lead searched for. Lead scoring flags who is ready for sales. And leads who qualify through nurture go back to Google Ads as offline conversions, so bidding learns which clicks bring in leads who buy.
Yes, SMS works for B2B and service-business lead generation when leads have opted in and texts are kept for moments where speed helps them: the first reply after a form, appointment reminders, and time-sensitive updates. ReClick handles opt-in consent, opt-out compliance, and how often texts go out, and keeps longer education in email.