Nurture Leads to Close with Email & SMS Marketing
Most leads aren't ready to buy the day they click your ad. Automated email and SMS lead nurturing sequences recover that investment by following up in minutes and staying present until they're sales-ready.
Nurture Completes the Funnel
Results like these come from the whole system working together: ads generate demand, pages capture it, and email and SMS convert everyone who wasn't ready yet.
Paid Traffic & Pages
- Every lead cost real ad dollars
- Forms & opt-ins feed sequences instantly
- Non-converters enter remarketing
- Lead source data carries through
Email & SMS Nurture
- Welcome & speed-to-lead sequences
- Segmented lifecycle campaigns
- Behavior-based triggers
- Sales handoff when scored ready
Integrated System
More Pipeline, Same Ad Spend
- • Speed-to-lead in minutes, not days
- • Nurture converts the not-ready-yet
- • Lead scoring flags sales-ready
- • Closed-loop data back to ads
The Second Conversion
You already paid for the click. Nurture is how you get paid back on the leads that didn't close on day one. Captured Leads → Instant Follow-Up → Nurture & Scoring → Sales-Ready Handoff → Lower Cost per MQL → More Budget for Demand
Continuous Growth
Capture
Every form fill and opt-in enters a sequence
Speed-to-Lead
Automated email + SMS reply within minutes
Nurture & Score
Education and behavior signals build readiness
Sales-Ready Handoff
Scored leads route to sales at the right moment
Cheaper Pipeline
More MQLs from the same ad spend
Capture
Every form fill and opt-in enters a sequence
Speed-to-Lead
Automated email + SMS reply within minutes
Nurture & Score
Education and behavior signals build readiness
Sales-Ready Handoff
Scored leads route to sales at the right moment
Cheaper Pipeline
More MQLs from the same ad spend
Email and SMS aren't a separate channel bolted on after the fact. They're one stage of one funnel, built by the team running your ads and pages. Because we run the whole system, every sequence knows which keyword, campaign, and offer created the lead, and every nurture conversion feeds back into ad optimization as an offline conversion. Agencies running email in a silo can't close that loop.
Cost per MQL = Ad Spend / MQLs: Nurture Grows the Denominator
Only a fraction of leads are sales-ready the day they convert. The rest are an asset you already paid for. Illustrative math: $8,000 in ad spend producing 100 leads is an $80 cost per lead. If 25 are sales-ready on day one, that's $320 per MQL. Nurture converting just 15 of the remaining 75 lifts you to 40 MQLs, or $200 per MQL, with zero additional ad spend.
Incremental Media Cost
Every lead nurture converts was already paid for at the ad click, with no new ad spend required.
Our Nurture Process
From lead-flow audit to always-on lifecycle automation.
Audit Lead Flow
Map every lead source, response time, and drop-off from click to close.
Design Sequences
Speed-to-lead, welcome, nurture, and re-engagement flows across email and SMS.
Launch & Integrate
Connect forms, CRM, and lead scoring; verify deliverability and compliance.
Optimize & Hand Off
Test sends and segments; route sales-ready leads and feed results back to ads.
What's Included
Everything you need to turn captured leads into sales-ready pipeline
Automated Sequences
- Speed-to-lead instant follow-up (email + SMS)
- Welcome & onboarding flows
- Long-cycle nurture sequences
- Re-engagement & win-back campaigns
Segmentation & Lead Scoring
- Behavior- and source-based segmentation
- Progressive lead scoring
- MQL/SQL definitions with your sales team
- Sales-ready routing & alerts
Content & Creative
- Email copywriting & design
- SMS copy & compliance (opt-in/opt-out)
- Offer & subject-line testing
- Educational nurture content mapped to the sales cycle
Integration & Reporting
- CRM & form integration from your landing pages
- Deliverability setup & monitoring
- Offline conversion feedback to Google Ads
- Cost-per-MQL and MQL-to-SQL reporting
Paying for Leads That Go Cold?
Where lead-gen budgets quietly leak after the form fill
Slow Follow-Up Kills Conversions
Leads that wait hours or days for a first touch go cold, and the ad spend that created them is gone.
One-Size-Fits-All Blasts
The same newsletter to every contact ignores where each lead is in the buying cycle, so nothing moves them forward.
No Line of Sight to Pipeline
Opens and clicks get reported, but nobody can say what email did for MQLs, SQLs, or revenue.
ReClick vs Other Agencies
Nurture that knows where every lead came from beats email run in a silo.
| ReClick | Other Agencies | |
|---|---|---|
| Nurture connected to your ad campaigns | ✓ | ✗ |
| Email + SMS in one system | ✓ | some |
| Speed-to-lead automation | ✓ | ✗ |
| Progressive lead scoring | ✓ | ✗ |
| Nurture conversions fed back to Google Ads | ✓ | ✗ |
| Cost-per-MQL reporting (not just opens/clicks) | ✓ | ✗ |
| Segmentation by lead source & behavior | ✓ | some |
| Deliverability & compliance management | ✓ | ✓ |
| No long-term contracts | ✓ | ✗ |
Three Services. One System.
Most agencies run these in isolation. We connect ad traffic, landing pages, and email nurture into a single funnel, so every stage compounds the next and no lead falls through the cracks.
Bottom of Funnel: Nurture to Close
Email Marketing for Lead Generation
Most visitors won't convert on the first click. Automated email and SMS nurture brings them back and warms them until they're sales-ready, so no paid click is wasted.
See Our Results
Real results from businesses we've helped.
Alpine LA Properties
Challenge: An inherited account with zero conversion tracking, a single Maximize Clicks campaign buying the cheapest clicks in the auction, and roughly a fifth of spend going to searchers who could never rent an Alpine unit.
Built conversion tracking where none existed, cut the roughly 20% of spend going to searchers who could never rent, and restructured the account around neighborhood intent. Cost per lead fell 45% while monthly lead volume quadrupled.
Porter Yachts
Challenge: Tracking not tied to outcomes, campaigns running on broad match with low Quality Scores, and a booking page that forced every visitor into a single contact path.
Rebuilt tracking, campaign structure, and the on-site booking experience, then closed the phone-call attribution loop and moved bidding onto qualified leads.
National Lemon Law Firm
Challenge: An inherited account producing hundreds of form fills but few qualified leads, bidding on $1 form-fill events at roughly double the client's cost-per-MQL target.
Rebuilt the account around cost per marketing qualified lead, moved the bidding onto CRM outcomes, and scaled the monthly budget from $10K to $140K while cutting cost per MQL in half.
Axxon Lab
Challenge: Prior advertising ran without usable tracking; all paid was paused before our engagement.
Rebuilt the tracking architecture and campaign structure for an accredited environmental testing lab so every click ties back to a qualified lead or paying customer.
Promobile Marketing
Challenge: No working paid acquisition channel after prior agency attempts.
Built Google Ads into a predictable lead channel for a B2B experiential marketing agency by feeding CRM qualification signals into the account.
What Our Clients Say
Real results from businesses that needed more qualified leads — and ecommerce brands that needed stronger performance.
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
Ready to turn more leads into customers?
Let's discuss how email and SMS nurture can turn more of your captured leads into revenue. Get in touch for a free strategy session.
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Email & SMS Lead Nurture FAQs
How nurture, speed-to-lead, and cost-per-MQL math work.
Because most leads convert on their timeline, not yours. A form fill signals interest, not readiness. Many prospects are researching weeks or months before a purchase decision. Without nurture, those leads go cold and the ad spend that created them is written off. With it, they're an owned audience you can convert at no additional media cost.
Speed-to-lead is the time between a lead submitting a form and receiving a first meaningful touch. Prospects are most engaged in the minutes after they convert, when they're actively comparing options. Automated email and SMS responses within minutes keep you in the conversation while competitors are still checking their inbox, and they buy your sales team time to follow up personally.
Opens and clicks are diagnostics, not outcomes. We measure what the funnel cares about: how many nurtured leads become MQLs, the MQL-to-SQL rate, cost per MQL (ad spend divided by total MQLs, which nurture improves by growing the denominator), and pipeline influenced. Because sequences are wired to your CRM, every one of those is traceable to the original campaign and keyword.
Three ways. Your landing pages feed every form fill and opt-in into sequences automatically, with source data attached, so nurture is segmented by what the lead originally searched for. Lead scoring flags who's sales-ready. And nurture conversions are uploaded to Google Ads as offline conversions, so the bidding algorithms learn which clicks produce real pipeline and the ads improve over time.
Yes, when it's permission-based and used sparingly for high-value moments: instant follow-up after a form fill, appointment reminders, and time-sensitive updates. We handle opt-in consent, opt-out compliance, and frequency limits, and reserve SMS for messages where immediacy genuinely helps the lead, keeping longer-form education in email.