Fill Your Pipeline with Google Ads for Lead Generation
Revenue‑driven lead generation for service‑based businesses with complex sales cycles.
Our Integrated System To Fill Your Pipeline
Higher conversion rates improve Quality Scores and drive more qualified leads.
Google Ads Management
- Keyword & audience targeting
- Lead quality optimization
- Bid strategies by funnel stage
- Creative & message testing
Landing Page Optimization
- Form UX & friction reduction
- Messaging & objection handling
- A/B testing & validation
- Mobile & speed optimization
Integrated System
Lower CPL, Higher SQL Rate
- • Lower CPLs
- • Higher Quality Scores
- • Better SQL Rates
- • Faster Scaling
The Compounding Effect
We control the entire funnel, from ad click to conversion, creating exponential growth. Better Pages → Higher Conversion Rate → Better Quality Scores → Lower CPLs → More Qualified Leads
Continuous Growth
Optimized Landing Pages
Higher conversion rates
Higher Conversion Rates
Better Quality Scores
Better Quality Scores
Lower CPCs
Lower CPLs
More efficient lead acquisition
Room to Scale
More data → Better optimization
Optimized Landing Pages
Higher conversion rates
Higher Conversion Rates
Better Quality Scores
Better Quality Scores
Lower CPCs
Lower CPLs
More efficient lead acquisition
Room to Scale
More data → Better optimization
Landing page optimization isn't an add-on or upsell. It's how Google Ads should be managed. Your Quality Scores, CPCs, and conversion rates are all directly tied to landing page experience. Most agencies only optimize campaigns OR pages. We optimize both simultaneously because you can't improve one without the other.
CPL = CPC / CVR
Most agencies only focus on reducing CPC (the top of the equation). We improve both variables simultaneously, multiplying your results.
Lower Cost Per Click
Better landing experiences improve Quality Scores, reducing CPCs
Conversion Rate Lift
Optimized forms and pages turn more clicks into qualified leads without more ad spend
Combined Impact
A 15% reduction in CPC and 40% increase in CVR drops your cost per lead from $80 to $48 while generating 40% more leads at the same budget. These improvements compound.
Our Proven Process
A systematic sequence we can adapt to any service.
Discover & Audit
Understand goals, ICP, and current funnel.
Plan the Strategy
Define targeting, offers, and measurement.
Launch & Validate
Ship quickly, test assumptions, verify tracking.
Optimize & Scale
Double down on qualified pipeline and cut waste.
What's Included
Everything you need to generate qualified leads with Google Ads
Campaign Management & Optimization
- Search campaign structure & management
- Audience targeting & remarketing
- Smart bidding & budget optimization
- Geographic segmentation
Landing Page Optimization
- Custom lead gen page design
- Form UX optimization & A/B testing
- Conversion flow optimization
- Mobile-first development
Creative Development
- Responsive search ads
- Display ad design
- Systematic A/B testing
Lead Tracking & Consulting
- Form tracking & CRM integration
- Offline conversions (90-day)
- Progressive lead scoring
- Monthly strategy calls & performance reviews
Tired of Lead Gen That Burns Budget?
Most B2B programs hit the same roadblocks when it comes to paid search
High CPL and Low Qualification
Leads are expensive and unqualified, wasting sales time and ad spend.
Clicks Without Pipeline
Traffic and form fills don’t turn into opportunities that close.
Scaling Breaks Efficiency
Spend increases tank performance and drive up CAC instead of growth.
ReClick vs Other Agencies
See how our B2B lead generation approach delivers better results than typical agencies.
| ReClick | Other Agencies | |
|---|---|---|
| B2B-specific expertise | ✓ | ✗ |
| Revenue-based optimization | ✓ | ✗ |
| Progressive lead scoring | ✓ | ✗ |
| 90-day attribution tracking | ✓ | ✗ |
| Strategic negative keywords | ✓ | some |
| Geographic campaign segmentation | ✓ | ✓ |
| Brand protection campaigns | ✓ | ✗ |
| Landing page optimization | ✓ | ✗ |
| No long-term contracts | ✓ | ✗ |
Three Services. One System.
Most agencies run these in isolation. We connect ad traffic, landing pages, and email nurture into a single funnel, so every stage compounds the next and no lead falls through the cracks.
Top of Funnel: Generate Demand
Google Ads for Lead Generation
Put your offer in front of high-intent prospects the moment they search. Qualified traffic engineered for pipeline, not raw clicks.
See Our Results
Real results from businesses we've helped.
Alpine LA Properties
Challenge: An inherited account with zero conversion tracking, a single Maximize Clicks campaign buying the cheapest clicks in the auction, and roughly a fifth of spend going to searchers who could never rent an Alpine unit.
Built conversion tracking where none existed, cut the roughly 20% of spend going to searchers who could never rent, and restructured the account around neighborhood intent. Cost per lead fell 45% while monthly lead volume quadrupled.
Porter Yachts
Challenge: Tracking not tied to outcomes, campaigns running on broad match with low Quality Scores, and a booking page that forced every visitor into a single contact path.
Rebuilt tracking, campaign structure, and the on-site booking experience, then closed the phone-call attribution loop and moved bidding onto qualified leads.
National Lemon Law Firm
Challenge: An inherited account producing hundreds of form fills but few qualified leads, bidding on $1 form-fill events at roughly double the client's cost-per-MQL target.
Rebuilt the account around cost per marketing qualified lead, moved the bidding onto CRM outcomes, and scaled the monthly budget from $10K to $140K while cutting cost per MQL in half.
Axxon Lab
Challenge: Prior advertising ran without usable tracking; all paid was paused before our engagement.
Rebuilt the tracking architecture and campaign structure for an accredited environmental testing lab so every click ties back to a qualified lead or paying customer.
Promobile Marketing
Challenge: No working paid acquisition channel after prior agency attempts.
Built Google Ads into a predictable lead channel for a B2B experiential marketing agency by feeding CRM qualification signals into the account.
What Our Clients Say
Real results from businesses that needed more qualified leads — and ecommerce brands that needed stronger performance.
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
“After multiple failed marketing hires last year, we're so happy we found Corey and his team. Since bringing them on in Q1, our Q2 and Q3 have doubled leads and revenue compared to last year, and the lead quality has been exactly what we asked for and then some. We're getting so many inbounds right now that we're bringing on a new sales intern at the start of next year. The company is growing and profitable, and we couldn't have done it without Corey and ReClick.”
“ReClick.io has enabled us to generate over $11.2m in revenue. They took the time to understand all the nuances of our business – what we do and what our goals are – and created a custom plan specific to us, to effectively help our organization grow.”
“Thanks to ReClick.io, we’ve significantly improved ROAS and increased revenue and profit from Google Ads. They’ve also eliminated wasteful spending on non-relevant keywords and ad placements and established a clear plan for growth. ReClick.io’s timeliness and expertise are commendable.”
“Corey has been amazing to work with from day one. His expertise, dedication, and always wanting to be testing mentality is what we wanted out of our Google Ads media buyer and he delivered. Corey is always quick to provide insights, and we recommend him to anyone looking for a Google Ads media buyer.”
“After hiring several other agencies and consultants with no success, ReClick finally delivered the results we needed. Our Google Ads profitability improved significantly after they took over. Their comprehensive audit during discovery calls gave us confidence they knew what they were doing, and they delivered on time with great communication throughout. They succeeded where others couldn't.”
“I can confidently say ReClick delivers exceptional results. They consistently increased spend while running innovative tests and providing excellent communication on optimizations and strategies. Their eagerness to push the limits of every account they managed helped improve our client satisfaction significantly. Always efficient, timely, and responsive - they delivered exactly what we needed.”
“ReClick absolutely crushed it with our Google Ads - we went from struggling with 6x ROAS to consistently hitting 16x+ while doubling our spend! They generated over $2.2M in revenue plus 230 phone calls in under a year, and honestly, we couldn't be happier with their aggressive testing approach and game-changing results.”
“Working with ReClick has been a smart and rewarding decision. They rescued our declining account and within 9 months doubled our ROAS while scaling our monthly investment from $9,000 to over $23,000. Their comprehensive approach to testing everything from product titles to USPs, combined with Corey’s exceptional communication and strategic insights, has made them an invaluable partner in our growth.”
Ready to increase your Google Ads performance?
Let's discuss how ReClick can drive better results for your business. Get in touch for a free strategy session.
Let's Talk
B2B Lead Generation Google Ads FAQs
Answers to common questions about driving high-quality leads with Google Ads.
Key B2B metrics include cost per lead (CPL), lead-to-opportunity conversion rate, Quality Score, click-through rate (CTR), and impression share within your target markets. Unlike ecommerce, we focus on lead quality over volume, tracking how many leads convert into sales opportunities and analyzing which campaigns generate the highest-value prospects for your sales team.
Yes, Google Ads excels at capturing high-intent prospects actively searching for B2B solutions, even with longer sales cycles. Our action plans include strategic audience targeting, negative keyword implementation to filter unqualified clicks, and conversion tracking that connects leads to closed deals, ensuring your campaigns focus on prospects most likely to convert into customers.
We use progressive lead scoring with 90-day offline conversion tracking, assigning values from $1 (initial inquiry) to full project value (contract signed). This enables revenue-based optimization and ensures we're generating leads that advance through your sales funnel, not just form submissions.
We use advanced targeting strategies including industry-specific keywords, geographic targeting, and remarketing to reach decision-makers. By analyzing search volume trends and impression share data, we identify where your ideal prospects are searching and optimize bids to maximize visibility during their research and evaluation phases.
Comprehensive negative keyword strategies targeting job seekers, competitors, and small‑budget inquiries typically reduce wasted spend by 40‑60% while improving lead quality.